A quiet reception in a dark green and brass interior, lit low in the late afternoon

AI now speaks for you.

Your customer asked AI about you this morning. We check that answer against what you publish, specify what needs to change and measure every month.


What the assistants said.

ChatGPT

doesn’t publish a fixed Dubai price list. It uses personalized “full-head results” pricing rather than charging strictly per graft. Its current cost guide places comparable UAE procedures at approximately AED 25,000–50,000—about US$6,800–13,600. ()[the citation is the clinic's own website]

A real answer, August 2026. The business never saw it.
ChatGPT

is a dental clinic specializing in dental implant services. The clinic offers a range of treatments, including single tooth implants, full mouth restorations, and implant-supported dentures.

Location: is located at 123 Main Street, Anytown, USA.

Opening Hours:

  • Monday to Friday: 8:00 AM to 6:00 PM
  • Saturday: 9:00 AM to 2:00 PM
  • Sunday: Closed
A real answer, August 2026. The business never saw it.
Perplexity vs ChatGPT
Perplexity, names the client

For a high-end stay in Ho Chi Minh City, the strongest luxury options consistently highlighted across hotel guides and ranking sites are , , , , and .

ChatGPT, same question, drops the client

Ho Chi Minh City offers a range of luxury accommodations that blend opulent design with exceptional service. Here are some top choices for a high-end stay: . . [the client boutique hotel does not appear]

A real answer, August 2026. The business never saw it.

Six steps, every time.

  1. We ask the four assistants.
  2. The answers are kept, dated, exactly as they came back.
  3. We check them against what you publish.
  4. When something is wrong, we find where it came from.
  5. We specify the correction, and where it has to be made.
  6. We ask again the following month.
A quiet consulting office in pale stone and warm light, with a desk and two chairs

How people choose now.

In June 2026 rater8 published a survey of around 1,000 US adults. 47 percent had used an AI assistant to research a healthcare provider, up from 31 percent nine months earlier. Among people who had actively looked for a provider in the past year, AI was named as an influence by 36 percent, ahead of Google search at 34 percent and doctor recommendations at 32 percent.

The report also names what the assistants get wrong. Wrong address. Wrong opening hours.

Healthcare is where somebody measured this properly. The behavior is not specific to healthcare and neither are the errors. A wrong address is a wrong address whether the customer is booking a consultation, a table or a school tour.

Nobody owns this answer yet. It is being written now, out of whatever is readable about you today.

Ten results dissolving into one answer Ten faded result lines converge from the left and dissolve into a single illuminated line on the right. 10 results 1 answer

What we found.

We ran our own check. 40 businesses, Ho Chi Minh City, August 2026, four AI assistants, in English and Vietnamese.

At least half had a verifiable factual error in what the assistants said about them, checked against each business's own published information. The two most common errors were the address and the opening hours. The same two the survey names, on the other side of the world.

Some answers were not about the business at all. One returned a street address that does not exist anywhere, because it came from a template.

123 Main Street, Anytown, USA

Another was answered with a hotel in Virginia City, Nevada. Another with a restaurant in Houston. Another with a company in Manila.

Ho Chi Minh City is the first market we measured. Dubai followed in August. Bangkok is next.

Method: these figures describe the assistant's generated answer and do not include paid placements. Measured on Sandria, our own instrument.

See your own answers


Two different problems.

Answer accuracy.
What AI says about you, when nobody is on your site. Whether you come up at all, and whether the facts are right.
Action integrity.
What agents can do with you, when one arrives and tries to get something done for your customer. Whether it can find your price, see what is available and finish the booking or the appointment or the application.

Five stages, the same for everyone.

This is how we work through your business, and it is the same sequence every time.

Discovery.
Are you a candidate at all.
Identification.
Does the agent have the right business and the right facts.
Evaluation.
Can it get what it needs to compare: price, availability, eligibility, specifications, terms.
Action.
Your commitment point. The one step that turns interest into commitment, whether that is a paid booking, a confirmed appointment, a submitted application or a scheduled call.
Confirmation.
Do you answer in a way the agent can check, so the customer is told the thing actually happened.

Only stage four changes from one business to the next. The other four are identical everywhere.

Answer accuracy is stages one and two. Action integrity is three, four and five.


The stage that fails.

Agents rarely fail at stage four. They fail at three, on what it costs and whether it is available, because that information sits behind a form, inside an image or nowhere at all.

Payment is usually not yours to fix. It belongs to your booking engine, your practice software, the marketplace you sell through. Making your prices and availability readable is yours, and it is the part that decides whether the customer ever reaches stage four.


Where the answer comes from.

An assistant does not look your business up. It assembles an answer out of whatever it can read: your site, your listings, directories, review sites, articles, old press, forum posts and other businesses with names close to yours.

So when a fact is not written down anywhere a machine can read it, the answer does not come back empty. It gets filled with something else. That is how a restaurant in Houston ends up as your address.

This is why the work happens at the source instead of arguing with the answer. There is no button that corrects an assistant. There is only making the fact exist, in a place it can be read, in a form it can be trusted.

A single brass lamp lit on a dark green marble counter in an otherwise unlit room

What it costs.

A calm reception area in pale stone and daylight, with low seating to one side

Prices in USD. We publish them because you should be able to decide whether we are worth a conversation before you have one.

Blueprint
USD 2,500
once

Your answers on four assistants today, the errors named and the list of what has to change and where. One language.

Credited in full toward your first month of Presence or Authority.

Presence
USD 4,500
per month

One language. 25 questions a month, across all five stages, weighted toward evaluation. We check what comes back, verify what looks wrong, then specify the correction and confirm it landed. Rechecked every month.

Authority
USD 9,500
per month

Three languages, so 75 questions and 300 checks a month. Your customers do not all ask in English, and the answer is not the same in every language. Everything in Presence, and then the part that changes what AI has to work with. We find the publications and sites assistants actually quote in your category, and we pursue them for you, reported source by source. Placement depends on an editor saying yes, so it is pursued and never guaranteed.

Also available, beside the ladder:

  • Implementation: quoted per job, from USD 1,500, one time
  • Masterclass: in-house team training, on request
  • Agentic Access: on request

Not sure where you stand? Get one verified finding about what AI says about your business, free, by email within 48 hours. One per business.

Start with a free check

Questions, answered.

Why doesn't AI recommend my business?
Because it either cannot find you, cannot verify you or found a competitor easier to cite. Assistants build recommendations from what they can read: your website, your business profiles, your reviews and the articles that mention you.
What is the Blueprint and what do I get?
Your answers on four assistants today, the errors named and the list of what has to change and where, for USD 2,500, credited in full toward your first month of Presence or Authority. One language. You get verified findings, a prioritized fix roadmap and a 45-minute walkthrough.
Which languages?
You choose. One at USD 4,500, three at USD 9,500. We check in the languages your customers use, not the language your website is in. The answers differ. A question asked in Arabic and the same question asked in English can come back with different facts about the same business, and the one your customer sees is the one that matters.
Can I pay to be recommended by AI?
No. There is no ad product, listing fee or fast lane that buys a recommendation in an AI answer.

All questions → /faq

What AI says about you is your reputation now.

It is written from sources you can fix.

See what AI says about you

For agents.

This site publishes a machine-readable copy of itself, kept in step with the pages a person reads.

An index of the whole site is at /llms.txt. The full text of every page is at /llms-full.txt. Every content page has a markdown twin at the same path with .md on the end, linked from the head of that page. Each page also carries schema.org structured data as a single JSON-LD graph.

That is the whole estate. There is no API and no MCP endpoint.